Market Research Analysts and Marketing Managers

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Occupation Description

Market research analysts and marketing specialists examine market conditions in local, regional and national areas. They will also gather information to help understand potential sales of a product or service in an area. Creation of a marketing campaign is a common duty. They will also need to study the practices of competitors, prices of competing products, prices, sales and advertising and distribution practices of competitors to best leverage their client's or firm's products.

Estimated Income

Lower End
Upper End
All financial data provided by Bureau of Labor Statistics (

Total Employees In 2010


Job Openings By 2020


Growth Rate


Required Education

Bachelor's degree
Specific Programs:
Bachelors in Marketing and Market Research
Bachelors in Business Administration

Required Work Experience


National long-term projections may not reflect local and/or short term economic or job conditions and do not guarantee actual job growth